All of Us is a documentary project coupled with a social impact strategy, promoting positive change around the issue of family violence. Giving a strong personal voice to this critical issue, All of Us highlights that at its core, violence against women is driven by gender inequality.
The film is created in partnership with trailblazing advocate Rosie Batty and, in part, documents her courageous advocacy over the last ten years, fighting to end this national emergency, and building a legacy to honour her son, murdered by his father. Now, exhausted by the fact that family violence continues to rob the nation of one woman a week, she finds hope and healing in working with young people most at risk, highlighting that to create long term, generational change, we need to focus on how we are raising young people and to prevent violence before it even starts. All Of Us uses the power of story to show ‘prevention in action’, by centering the voices of young people as they question the seed behaviours that lead to violence and engage with key themes of prevention – respect, power, control, identity, gender, stereotyping, equality, independence and leadership.
All of Us will be accompanied by a strategic social impact strategy, aimed at bringing awareness of prevention into the places we need it most – governments, schools, communities, and the worlds of young people. The release of the film will seek to achieve a number of key goals which will be co-designed with subjects in the film together with leading experts and partners in the field of family violence prevention. The strategy will also develop a strong communications approach to ensure that the project is also working on changing narratives, alongside the campaign goals.
The All of Us documentary and impact strategy aims to promote violence prevention and create behavioural and attitudinal shifts over the long term. It is urgent work, sometimes messy and hard to neatly package, and focuses on strength, beauty and hope.
All of Us is in development and is accepting funding partners to assist in the completion of the documentary and social impact strategy, with release scheduled for 2025.
All of Us builds on the successful design of Big hART’s Project O – a prevention initiative working with hundreds of young women in communities around the country since 2015. Read about Project O